MovieSweep is a mobile phone game. The business model is based on recording user locations and serving them ads. The online advertising industry is known for widespread fraud. To counter this perception MovieSweep wanted to have independent time-stamping of ads and related information. The ChainZy smart ledger and MetroGnomo provide immutable time-recording as MovieSweep players move up through the levels of the game. The information includes ads served, along with information from the mobile phone such as location, and game-based information to help improve the user experience.
MovieSweep uses the smart ledger information for analysis, for billing, and for proof-of-concept with current and prospective customers.